On June 6, 2022, in response to the call of the national "eye love day" science popularization and education activities of the National Health Commission, the ophthalmology special committee of the medical science popularization branch of the Chinese Medical Association and the ophthalmology branch of the Chinese gerontology and Geriatrics Society joined hands with the public welfare team of the blind program, and joined 66 experts from 52 hospitals nationwide to launch 66 short videos of eye health science popularization from the perspective of the eye diseases of teenagers and the elderly that are most concerned by the public, It has systematically and deeply popularized the eye health knowledge related to juvenile myopia and senile cataract, and enhanced the people's awareness of eye care.
This popular science short video theme publicity activity, together with the public welfare plan for blind people, jointly launched the eye health popular science brand of "small eyes, large horizons" for the first time. The "blindness program" was initiated by Dr. taoyong, director of Ophthalmology of Beijing Chaoyang Hospital Affiliated to Capital Medical University. The program focuses on science popularization and public welfare in the field of eye health with medicine and scientific research as the core. It consists of three dimensions and multiple public welfare projects: Prevention (Science Popularization prevention), treatment (medical treatment) and assistance (integration of blindness). In such a fast-paced era, the concept of "prevention of disease" is particularly important. The significance of medicine to human health is care and prevention, not treatment at the most serious moment. The maintenance of health depends on everyone. In daily life, everyone needs to master certain health literacy knowledge, instead of thinking about hospitals and doctors when they are ill. With the development of society and the intensification of competition, the pressure on the public to use the eyes is increasing. The average myopia rate of young children is as high as 52%. The incidence rate of senile eye diseases is also increasing and tends to be younger. The pressure of ophthalmic clinics and surgery is very great. In this case, the knowledge of eye health science jointly created by a team of professional ophthalmologists is particularly urgent and needed. Through the popular science of clinical ophthalmologists, the eye structure, common eye disease parts, etiology, pathology and treatment principles can be explained clearly and easily, so as to effectively help the public take good care of their own and their families' eyes in their daily life, and try not to develop to the point of seeing a doctor.
This "small eyes, big horizons" science popularization short video themed publicity campaign focuses on the two major sectors of "youth myopia can be controlled" and "senile cataract can be treated" for teenagers and the elderly. The ophthalmology special committee of the medical science popularization branch of the Chinese Medical Association and the ophthalmology credit association of the Chinese gerontology and Geriatrics Society took the lead in organizing the ophthalmology of the first hospital of Peking University, the ophthalmology of Peking Union Medical College, the ophthalmology of Huashan Hospital Affiliated to Fudan University, the Zhongshan ophthalmology Center of Sun Yat sen University, the ophthalmology of Beijing Chaoyang Hospital Affiliated to Capital Medical University, the ophthalmology teaching and Research Office of Tongji Hospital Affiliated to Tongji Medical College of Huazhong University of science and technology The Department of Ophthalmology of 52 well-known hospitals, including the Second Xiangya Hospital of Central South University, invited 66 well-known ophthalmologists. Each of them used a 1-2 minute science popularization short video to answer the most confused and concerned questions of netizens in a thorough and detailed way, "how to protect the eyes during the epidemic?" "Does the nearsighted eye need glasses to see near?" "Is there any risk in myopic surgery?" "Is it cataract when people get old and their eyesight gets worse?" "Do people get cataracts when they are old?" "Do you have to do an operation to get cataract? Can you cure it by taking medicine?" By watching these short videos, we can fully answer the vast majority of the puzzles and doubts of netizens and patients about myopia and cataracts, so that the majority of teenagers and elderly friends can enjoy the most intimate health consultation and caring Q & A from ophthalmologists of well-known third class hospitals at home.
This popular science short video of "small eye, big vision" can be viewed through platforms such as people's good doctor, Tencent News, Tencent video, Weibo, Weibo health, Netease News Health, etc. In addition, "small eyes and big horizons" integrated the large screens of outdoor buildings in the six cities of landmark mark, and made innovative forms of advertising for the project posters, which were respectively put on the paintings of Wukesong in Beijing, Wuhan Cathedral, guangxiansen in Guangzhou, Shenzhen signboard, shengyinhe in Shenyang and Bohai Sea in HUAIFANG. The 33 eye health popular science videos in the "youth myopia can be controlled" section of the popular science short video of "small eyes and large horizons" also entered the classrooms of nearly 5000 primary and secondary schools nationwide through the Shanghai true love dream public welfare foundation, helping 4million students and parents understand the principle of myopia, grasp the knowledge of eye care, and help reduce the incidence of myopia.
In the future, the popular science brand "small eye • big vision" will continue to launch more systematic and in-depth popular science videos for the types of eye diseases concerned by patients, expand the value radius of medical resources, benefit more patients and eye sub-health people, and truly practice the doctor's humanistic spirit of "prevention is greater than cure". Loving eyes begins with heart, and protecting eyes begins with action. Let us pay attention to eye health, take care of children's eyes together, and let them have a bright future; Pay attention to the eyes of the old people together, and let them have a happy old age.